Case Study
Sector Utilities
Benefits of Compressed Natural Gas (CNG) compared to other fuels. Special fleets
Brand Generation:
Do fleet managers know CNG?
Compressed Natural Gas (CNG) is a clean and versatile alternative energy source that is obtained from natural gas and stored in a compressed state for use in vehicles.
At Sedigas they wanted to promote this energy source as an alternative to diesel or gasoline, for example, to reduce the environmental impact and reduce greenhouse gases.
CNG is an economical option, which offers the ECO label to be able to circulate in ZBE. This energy helps commercial fleets reduce their operating costs while contributing to decarbonization and sustainability in the transportation sector.
Challenge:
Benefits of CNG for Transportation Fleets
The main challenge of this campaign was to position CNG compared to other energies, so that fleet managers would consider the change or this energy in future renewals. For this we provoke the discourse on CNG to:
- Evangelize transportation and logistics professionals.
- Reinforce GNC's message of sustainability and respect for the environment.
- Create different websites (informative and comparative) on the different energies compared to CNG.
Solution:
Brand positioning, content creation and ABM
A campaign was carried out with different channels and a very specific segmentation (ABM) in Meta (Instagram and Facebook), Twitter and Linkedin throughout the Spanish territory for 3 months. The results were very positive and the target audience was reached.
The campaign was launched in Spain to transport and logistics sector through 5 digital channels during the last quarter of 2023.
The reception at the national level has been very positive and we have managed to generate debate on the Internet and in the main decision makers regarding the change of fleets