The Marketing Hub is a B2B marketing agency that runs AI visibility audits — also known as generative engine optimization (GEO) audits. We show you exactly how your brand appears in ChatGPT, Google Gemini, Perplexity and Google AI Overviews: whether your company is mentioned, omitted or described incorrectly, how you compare with competitors, and what to change so AI engines recommend you. With offices in Madrid (Spain) and Miami (USA), The Marketing Hub audits AI visibility for B2B companies across Europe, North America and APAC.
Trusted by SMART Technologies, Tesisquare, Normadat and Madrileña Red de Gas.
78% of buyers now research in AI assistants. Free AI visibility check.
More and more B2B buyers start their research in AI assistants, not on Google. If ChatGPT, Gemini or Perplexity do not mention your company — or describe it incorrectly, or recommend your competitors instead — you lose deals before you even know you were in the running. An AI visibility audit from The Marketing Hub tells you whether you appear, how you appear and why.
AI Overviews and AI assistants increasingly answer buyers directly, often without a click. Being the source the AI cites — not just a link on page one — is the new visibility. In fact, Bain & Company found that 80% of consumers rely on AI-generated search results for at least 40% of their searches, contributing to an estimated 15–25% decline in organic web traffic.
Is replacing classic SEO to capture high-intent enterprise buyers directly inside AI platforms.
of consumers rely on AI search results for at least 40% of their discovery queries (Bain & Company).
decline in traditional organic web traffic expected as buyers switch to AI direct answers.
An AI visibility audit measures how a brand appears in answers generated by AI platforms such as ChatGPT, Gemini and Perplexity. It checks whether your company is mentioned, omitted or described correctly, compares you against competitors, and identifies the digital signals that influence those answers. The Marketing Hub turns that analysis into a prioritised plan to improve your visibility in AI-driven discovery. This discipline is also called generative engine optimization (GEO) or answer engine optimization (AEO).
A traditional SEO audit checks how you rank in Google's list of links. An AI visibility audit checks how you are represented inside AI-generated answers — a different system driven by different signals: entities, citations, structured data, third-party sources and brand consistency, not just keywords and backlinks.
ChatGPT (OpenAI), Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. This list can be tailored to your needs. If there are additional AI platforms that are relevant to your business, audience, or market, we can include them as part of the visibility analysis.
The Marketing Hub builds a prompt set around your company, your sector, your services and products, and your competitors — the real questions your buyers ask AI assistants.
For each prompt, we record whether your brand is mentioned, omitted or described inaccurately, and we capture the exact AI response as evidence.
We run the same prompts for your competitors and measure your share of voice in AI answers, so you can see the gap and where to close it.
We review the signals that influence AI answers: website content, service descriptions, third-party references, authority sources, structured information (schema.org), topical relevance, brand consistency and your presence in the directories and sources that AI engines read.
We usually deliver the report within three weeks of receiving a complete client briefing. The exact timeline will depend on the scope of the project, the number of AI platforms and prompts being assessed, and any additional requirements specific to your business. Deliverables typically include a comprehensive report and a review session to discuss the findings and recommendations.
Book a strategy callThe audit ends with recommendations, and The Marketing Hub can implement them: content improvements, clearer service descriptions, website and on-page optimisation, authoritative third-party sources and directories, structured data (schema.org), stronger entity signals and an llms.txt file — the changes that make AI engines understand, trust and cite your brand.
B2B technology including SaaS, industry, energy, education, entertainment, and professional-services, companies that want to know — and improve — how they appear in AI search.
Every AI visibility audit is carried out by experienced members of The Marketing Hub team with expertise in AI, search, and digital marketing. As AI platforms evolve rapidly, we invest in continuous learning and regularly test new models, features, and prompting techniques to ensure our methodology remains up to date. We follow a consistent, repeatable audit framework, while tailoring our analysis and recommendations to each client's goals and market. At The Marketing Hub, the senior team you meet is involved in the work.
The investment depends on the scope of the project, the size of your business, and the number of markets and languages that need to be analysed to provide a complete picture of your AI visibility. As every organisation has different objectives and requirements, each audit is scoped and priced on an individual basis to ensure the approach reflects your specific needs.
You get a clear picture and a plan. From there, The Marketing Hub can implement the recommendations and re-audit periodically to track your AI visibility score as models and answers change. We typically recommend a re-audit every three months, as this provides enough time to implement recommendations and measure their impact. However, the timing can be adjusted to suit your business, with six-month reviews often being more appropriate for organisations with longer implementation timelines. We tailor the monitoring schedule to your needs and objectives.
The Marketing Hub is a B2B marketing agency that combines demand generation, ABM and AI visibility. We do not just talk about GEO — we run it, with 20+ years working with technology and B2B companies, from our offices in Madrid and Miami.Our AI Visibility Audits combine a proprietary methodology with structured prompting across leading AI platforms, competitor benchmarking, and analysis of the digital signals that influence AI-generated answers. We provide clear, prioritised recommendations on how to improve your website and strengthen the external sources, authority signals, and digital presence that help AI models deliver more consistent and accurate references to your business. As a Salesforce, ZOHO and HubSpot Solutions Partner with Google Ads and Google Analytics certified specialists, we combine proven B2B marketing expertise with a practical, implementation-focused approach that turns audit findings into measurable improvements.
