The Marketing Hub is a B2B demand generation agency that helps technology including SaaS, industry, energy, education, entertainment, and professional-services companies create demand, engage entire buying committees and turn interest into qualified pipeline. With offices in Madrid (Spain) and Miami (USA), The Marketing Hub runs integrated demand generation programmes across Europe, North America and APAC.
Most B2B marketing produces activity, not pipeline. The Marketing Hub connects brand, demand and revenue so that every campaign is measured by the opportunities and pipeline it creates — not by clicks or form fills. We combine strategy, content, SEO, paid media, account-based marketing (ABM) and revenue operations into a single demand generation programme, designed for companies with long sales cycles and multiple decision-makers.
Marketing generates leads, but few convert into real sales opportunities.
Your pipeline depends too heavily on outbound and cold outreach.
Paid media spends budget without a clear connection to revenue.
Your content attracts traffic, but not the accounts you actually want to win.
Marketing and sales use different definitions of a “qualified” lead.
You have no strategy for buyers who are not yet in-market.
You are entering a new category, market or geography — for example the US or Europe.
Your CRM cannot connect campaigns to pipeline and revenue.
Your customer acquisition cost keeps rising.
The Marketing Hub delivers demand generation as an integrated programme, not a set of disconnected tactics. Every service below feeds the same goal: qualified pipeline and revenue.
Market and competitor research, Ideal Customer Profile (ICP) definition, buying-committee mapping, buyer-journey research, positioning and messaging, channel planning and a measurement framework.
Thought leadership, research-led content, video and podcasts, webinars and events, digital PR, organic social and partnerships that build awareness and interest with buyers before they are ready to buy.
SEO, paid search, high-intent landing pages, comparison and alternative pages, retargeting and conversion rate optimisation (CRO) that convert the demand that already exists.
LinkedIn Ads, Google Ads, YouTube, Meta, programmatic and account-based advertising, with creative testing, audience development and media planning and buying.
A content engine that turns a single expert interview into a research article, a webinar, short videos, LinkedIn posts, an email sequence and a sales-enablement asset — so one idea works across the whole funnel.
Target-account selection, account-based advertising, personalised content and buying-committee engagement for your highest-value accounts. ABM is a core discipline at The Marketing Hub, not an add-on.
Email nurture, lead and account scoring, retargeting sequences and opportunity-acceleration campaigns built in Salesforce Marketing Cloud, HubSpot, and Zoho CRM.
CRM integration, lifecycle stages, lead routing, attribution, dashboards and pipeline-and-revenue reporting, so marketing activity is always tied to commercial outcomes.
The Marketing Hub runs every engagement through a seven-stage process. Each stage has clear actions, deliverables and expected outcomes.
Demand generation is a system, not a single campaign. The Marketing Hub works across four connected stages:
Reach buyers who are not yet searching: thought leadership, social, research, video, events, podcasts, partnerships, category education and brand campaigns.
Convert demand that already exists: commercial SEO, paid search, comparison pages, review platforms, retargeting, landing pages and demo journeys.
Move open opportunities forward: nurturing, case studies, sales content, account advertising and buying-committee engagement.
Grow revenue within existing customers: cross-sell, upsell, product adoption and customer advocacy.
The Marketing Hub prevents the classic failure of demand generation — marketing generating contacts that sales considers irrelevant.
We agree a shared ICP and buying-committee map, define lead and account scoring, set MQL, SQL and opportunity definitions, build a routing process and a follow-up SLA, and run closed-loop reporting with sales feedback.
Typical deliverables across an engagement include:
With The Marketing Hub, the senior team you meet is involved in the work — we do not sell with senior profiles and hand execution to juniors.
The Marketing Hub measures demand generation at three levels and is transparent about what can be tracked directly and what is measured through influence.
Reach within your ICP, engaged accounts, content consumption, branded search, direct traffic, return visits, webinar participation and intent signals.
Qualified meetings, sales-accepted opportunities, pipeline created and influenced, opportunity conversion rate, pipeline velocity, average contract value and sales-cycle length.
Marketing-sourced and marketing-influenced revenue, customer acquisition cost (CAC), customer lifetime value (CLV), LTV:CAC ratio, win rate and return on marketing investment.
Attribution combines platform data, CRM data, multi-touch and account-level influence and self-reported attribution. We do not promise perfect attribution — demand generation requires both digital and qualitative evidence.
SMART Technologies is a global leader in interactive displays and digital learning solutions for education and business environments. Its technology helps teachers, students and teams collaborate more effectively through interactive displays, touch and ink technology, digital whiteboarding and learning software such as Lumio.
The Marketing Hub supports SMART Technologies as an international demand generation partner, helping the company adapt global marketing priorities to local markets, languages and audiences across multiple regions.
The challenge was to build scalable campaigns that could generate awareness, engagement and qualified demand across different countries, education systems and buying processes. Each campaign needed to remain aligned with SMART’s global positioning while being relevant to local decision-makers, channel partners and regional sales teams.
The Marketing Hub delivered end-to-end support across campaign strategy, local market activation, content localization, paid media management, lead generation, event promotion, partner marketing and performance reporting.
Campaign activity included localized landing pages, email sequences, social media content, digital ads, brochures, case studies, webinar assets and event materials. Paid media campaigns were managed across LinkedIn, Meta, Google Ads and programmatic advertising, supported by audience segmentation, retargeting, lead nurturing and ongoing performance optimization.
LaLiga Tech was created to bring LaLiga’s digital expertise to sports and entertainment organisations, helping them connect more effectively with fans, protect digital content, manage competitions and accelerate their digital transformation.
Although LaLiga was already one of the most recognised names in global football, the challenge was different: LaLiga Tech needed to be positioned as a B2B technology brand with its own value proposition, clearly differentiated from the sports competition itself.
The Marketing Hub supported LaLiga Tech with an international brand awareness and demand generation programme aimed at sports and entertainment organisations across global markets. The objective was to introduce LaLiga Tech’s digital ecosystem to business and technology decision-makers, while building visibility, engagement and qualified commercial opportunities.
The agency developed a campaign strategy combining brand positioning, content creation, digital activation and account-based marketing. This included messaging around LaLiga Tech’s portfolio of technology solutions, the development of digital content for specific audiences, and campaign activation across the main channels where decision-makers in the sports and entertainment industry could be reached.
The campaign was launched internationally across five continents, targeting organisations in the sports and entertainment sector with a clear and memorable message: “Play Smart. Play Better.” The approach helped LaLiga Tech communicate its role as a new B2B sports technology leader and generated a promising pipeline of opportunities for the commercial team.
Evolutio is a major technology and cloud services company, specialised in digital transformation, cybersecurity, networking, cloud integration and managed IT services.
As a strategic IBM partner, Evolutio needed to reinforce its positioning in key technology areas and generate qualified demand among senior IT decision-makers. The campaign focused on two IBM solutions: IBM FlashSystem, for intelligent storage and disaster recovery, and IBM Guardium, for data protection and regulatory compliance.
The challenge was to communicate highly technical solutions in a clear, relevant and business-oriented way, reaching CIOs, CTOs, heads of infrastructure and IT operations teams with messages connected to their real priorities: business continuity, data security, infrastructure resilience and compliance.
The Marketing Hub designed and launched a creative, multichannel B2B demand generation campaign focused on measurable results. The agency developed the campaign strategy, audience segmentation, digital media planning, landing pages, content assets, messaging and ongoing performance optimization.
The campaign combined LinkedIn and Google Ads activity with exclusive whitepapers, tailored creative assets and dedicated landing pages designed to guide users through the funnel. Each message was adapted to the specific solution, audience and decision-making context, ensuring that the campaign remained both technically credible and commercially effective.
This approach enabled Evolutio to strengthen its positioning as a strategic IBM partner while generating qualified engagement and marketing opportunities in a highly competitive B2B technology market.
OMAX Corporation is a US-based industrial technology company specialised in waterjet cutting machines, with an international presence through a network of distributors across more than 60 countries.
The challenge was to generate demand in a highly technical and niche B2B industrial market, targeting specific audiences in Spain, Mexico, Italy, the United Kingdom and France. The campaign needed to reach companies with potential interest in advanced cutting technologies and educate them on the advantages of waterjet cutting compared with more established techniques such as laser, flame and plasma cutting.
The Marketing Hub designed and launched an international demand generation programme combining SEO strategy, digital advertising, audience segmentation and highly targeted social media campaigns. The objective was to increase awareness of OMAX’s technology, generate qualified traffic and build a measurable sales funnel for local distributors and commercial teams.
The campaign focused on clear, practical messaging around the main advantages of waterjet cutting: ease of use, high precision, fast turnaround and the ability to cut a wide variety of materials. This helped translate a complex industrial solution into relevant business benefits for technical and operational decision-makers.
The programme was first launched in Spain and Mexico, two demanding and competitive markets, before expanding to France, Italy and the United Kingdom. Campaign data was integrated into the customer’s CRM, allowing prospects to move through the funnel from initial digital engagement to quote requests and commercial follow-up.
This approach helped OMAX strengthen its market position, increase visibility against competitors and build a valuable international database to support future sales opportunities.
Technology including SaaS, industry, energy, education, entertainment, and professional-services.
Scale-ups, Series A–C / mid-market, enterprise organisations, and companies entering the US or European market.
Entering a new market, launching a new product or category, building pipeline for long sales cycles, reducing dependence on outbound, improving lead quality and supporting an ABM programme.
The Marketing Hub offers different engagement models depending on the client’s maturity, objectives, internal resources and required level of support. Minimum engagement periods typically range from 2 months for focused audits, strategy projects or campaign programmes, to 6 months for embedded or fractional team models.
The investment for a B2B demand generation programme depends on the number of markets, ICP complexity, number of channels, paid-media investment, content volume, technology and reporting depth, and the size and seniority of the team. The Marketing Hub scopes each programme to your objectives and budget.
The Marketing Hub does not publish fixed minimum prices because each programme is built around the client’s objectives, market complexity, scope, internal resources and expected level of agency involvement. Instead, we define a tailored scope of work after understanding the business challenge, target audience, markets, channels, content requirements, media investment and reporting needs.
For companies evaluating a first collaboration, The Marketing Hub can propose a clearly scoped initial audit, strategy project or pilot campaign before moving into a broader retained demand generation programme.
First 30 days: diagnosis, tracking setup, ICP, messaging, priorities and quick wins.
Days 30–90: campaign launch, first audiences, content and paid media live, early signals and first learnings.
Consistent pipeline impact typically builds from months 3–6 onwards, and depends on brand awareness, market size, sales cycle, budget, data quality and competitive intensity. The Marketing Hub does not promise immediate pipeline for a strategy designed to create demand.
When comparing B2B demand generation agencies, look at: B2B and sector experience; the team that will actually do the work; the methodology; which disciplines are in-house vs subcontracted; integration with sales; the attribution model; comparable case studies; pricing transparency; minimum duration; ownership of accounts and data; and whether the agency can work across your target markets.
The Marketing Hub is a B2B demand generation agency with over 20 years of senior team experience helping technology and B2B companies build pipeline. We combine strategy and execution, name our clients and results, and work across Europe and North America from our offices in Madrid and Miami.
The Marketing Hub works as a hands-on partner for B2B companies that need more than isolated channel execution. Our team brings together strategy, paid media, ABM, content, SDR and telemarketing operations, marketing automation, reporting and campaign management. Core strategic and operational disciplines are delivered in-house, while specialist production or highly localised services may be supported by trusted partners under The Marketing Hub’s direction.
We have delivered international campaigns for clients including SMART Technologies, SAP partners, IBM partners, SoftwareOne, Ingram Micro, Seidor, Inetum, LaLiga Tech and other technology, industrial and B2B organisations. The Marketing Hub is a LinkedIn Ads Certified Agency.
“The Marketing Hub has successfully generated over 350 qualified leads, influenced $1.2 million in potential revenue, and achieved 90% satisfaction in post-event surveys. The team is highly responsive, flexible, and solution-oriented. Their centralized platform and data-driven insights are valuable”
— David Jiménez, Manager, Global Demand GenerationSelf-contained questions & answers from the landing text (matching FAQPage JSON-LD Schema).
Head of Marketing Strategy
Marta Pascual Cortés is Head of Marketing Strategy at The Marketing Hub. She is a results-oriented B2B marketing professional with more than a 15 years of experience in marketing strategy, digital marketing, demand generation and account management, combining strategic thinking with a strong focus on campaign execution and measurable business outcomes.
Throughout her career, Marta has worked on complex B2B marketing programmes for technology and enterprise organisations. Her background includes supporting IBM’s Mid Market and MSP organisation in the development of its digital strategy, as well as involvement in long-term integrated marketing initiatives such as Telefónica, SAP, LaLiga Tech, SMART Technologies, Seidor, OMAX and Hypertherm.
Marta leads the development of marketing and campaign strategies for key accounts, translating client business objectives into integrated B2B programmes. She works closely with account, creative, digital, media and demand generation teams to ensure consistency across strategy, messaging, execution and performance.
Her main areas of expertise include:
Marta has particular experience across technology, IT services, cloud, software, telecommunications, industrial, EdTech and other complex B2B environments. She is directly involved in strategic client engagements, from campaign definition and audience strategy to messaging, activation and performance reviews. Her role is to ensure that individual marketing activities form part of a coherent programme aligned with both marketing objectives and commercial results.
The Marketing Hub delivers core strategic and operational disciplines in-house, including demand generation strategy, campaign planning, account management, SDR and telemarketing operations, content planning, paid media management, email marketing, reporting, analytics and client coordination.
Specialist production or highly localised services may be supported by trusted external partners when required. This may include specific event production services, advanced audiovisual production, specialised design formats, local market support, technical development, translation or other expert capabilities that complement the agency’s internal team. In all cases, The Marketing Hub retains strategic control, client management and overall responsibility for quality, coordination and delivery.
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